"CAN-PANY" has been selected as one of the "Good Design Best 100" in the 2025 Good Design Award (sponsored by the Japan Institute of Design Promotion).
CAN-PANY is an urban bottling facility based on the concept of "a beverage factory open to the city," and is focused on "small batches," "non-alcoholic beverages," and "collaborations." It handles everything from recipe development to ingredient processing, manufacturing, filling, shipping, and sales.
The previously closed-off beverage manufacturing site has been made visible through a transparent and hygienic factory space, allowing visitors to experience the "making" process.
This project, launched by mitosaya Co., Ltd., introduced a production line optimized for urban spaces with technical and equipment cooperation from Toyo Seikan Co., Ltd.
The transparent polycarbonate structure and flexible traffic flow design by Hideyuki Nakayama Architects combine functionality and design. Additionally, a "DRINK BAR" designed by Nomoto Design (Teppei Nomoto) has been installed, integrating production, sales, and dining experiences.
The project was highly praised for presenting a new social model that goes beyond the confines of a factory and brings together people, towns, and industries, leading to this award.
CAN-PANY will use this award as an opportunity to further promote the idea of a "small factory where urban creativity intersects," where anyone can be involved in beverage production, by leveraging the power of design.
name
CAN-PANY
overview
CAN-PANY is a small urban bottling facility that opened in Kiyosumi Shirakawa, Tokyo. It consists of a factory and stand bar that handles everything from beverage production to serving. CAN-PANY was born with a new word meaning "a filling companion," and its transparent-walled factory opens up the manufacturing process to the city, reintroducing the act of "making" into urban life.
Producer: Hiroshi Eguchi, Yasushi Ishiwata (mitosaya Co., Ltd.) Director: mitosaya Co., Ltd., Toyo Seikan Group Holdings Co., Ltd. Designer: Hideyuki Nakayama Architects, Hideyuki Nakayama, Kaori Mishima, Ryohei Iso (design: factory section),
Nomoto Design, Teppei Nomoto (design: shop area)
TAKAIYAMA inc. (package and sign design)
MYDO LLC Masaki Tanito (Website Design)
Specifications: Small-scale urban bottling plant + beverage stand (drink production, filling, sales)
Floor area: 139.15㎡ 
Comments from the Good Design Award judges
As a "beverage factory open to the city," this project renews the image of a closed manufacturing site, increasing transparency and trust, and presenting a new model for the city that creates community through "making." The flow of traffic integrating manufacturing, filling, and sales allows visitors to directly experience the background of the products, and the transparent polycarbonate design blurs the boundaries, combining design and function, and is also outstanding in its strong connection to the facility's structure and the brand's worldview. It has been highly praised as a good example of a co-creative industrial space that goes beyond the boundaries of a traditional factory, and is a wonderful design initiative that raises great expectations for future developments.
Good Design Award official website CAN-PANY page
▶︎ GOOD DESIGN AWARD Official Website CAN-PANY
Announcement of "10x10 CAN-PAIGN"
To commemorate winning the "2025 Good Design Award Best 100," we will be holding the "10x10 CAN-PAIGN Campaign," where we will give away 10 CAN-PANY products to 10 pairs of people, for a total of 100 products. The application period is from Saturday, October 15th to Wednesday, November 5th, so please apply now.
▶︎ 10×10 CAN-PAIGN
Exhibition information
CAN-PANY will be exhibiting at the "GOOD DESIGN EXHIBITION 2025," where Good Design award-winning works will be displayed, as part of the design event " DESIGN LIVE ," which will be held at Tokyo Midtown in Roppongi, Tokyo from Saturday, November 1st to Wednesday, November 5th, 2025. We hope you will take a look at this as well.
▶︎ GOOD DESIGN EXHIBITION 2025
What is the Good Design Award?
This is Japan's leading design evaluation and promotion activity, inheriting the Good Design Product Selection System established in 1957. As a global design award attended by many companies and organizations both in Japan and overseas, it is held annually with the aim of improving the quality of life and utilizing design to solve social issues and themes. The "G Mark," the symbol of the award, is widely known as a symbol of excellent design.
▶︎ https://www.g-mark.org/
What is the Good Design Best 100?
The Good Design Best 100 is the 100 designs that have been highly praised for their overall excellence in terms of aesthetics, proposals, potential, etc. from among all Good Design Award winners of that year. They have been selected as designs that are worthy of raising the standards of design today and have the potential to become models for the future.
Contact Information
mitosaya Co., Ltd. CAN-PANY
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